Our Story

Step into our world and embark on a journey filled with triumphs, challenges, and unbreakable bonds. Let your spirit shine, embrace the beautiful chaos of life, and remember - you are the hero of your story.

Be bold, be daring, and above all, be authentically you. In a sea of voices, be the resounding echo of strength, resilience, and unwavering determination.

Strong is Beautiful was founded to let women know it is okay to harness your physical strength and embrace it.

We believe that our physical strength is beautiful and helps challenge our emotional strength.

Our Founder Alena,

Created this brand to empower and inspire women, this brand celebrates the strength, resilience and inner beauty of women. From personal experience Alena felt there was a missing piece in the fitness community and fitness apparel for letting women embrace their physical strength and how it enriches every aspect of their lives.

Through her brand, Alena aims to make every woman feel strong, beautiful and unstoppable.